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Difficult Choices – Why You Can Only Find Some Books On Amazon

April 10th, 2016 No comments
Unlocked handcuffs

Time to break my books out of Amazon exclusivity! Photo credit: Insulinde via Visualhunt / CC BY-SA

As an author, I naturally want my ebooks to be available in as many places as possible. I want to put them on Amazon of course, but also in the Apple bookstore, Kobo, BarnesandNoble.com. Heck, if I could, I would dress up in a pink tutu and magically sprinkle print copies of my books onto every bookshelf in the world – The Book Fairy! (You know, if breaking into strangers’ houses wasn’t considered such a social faux paus).

Despite my personal preferences, you may have noticed in the past that only Falling, the first book in my Girl With Broken Wings series, was available on platforms outside of Amazon. The rest of the books were trapped, Rapunzel-like, exclusively on the giant retailer. Several readers have asked about this, so I’m going to lift the curtain of the publishing world and explain why authors face so much pressure to publish exclusively through Amazon…and why I’ve decided to buck the trend.

A Little Note About Amazon

Amazon is by far the largest book seller in the world; and not by a small margin. Barnes and Noble – one of the last remaining chain book sellers, is like a cute little smart car compared to Amazon’s growling monster truck.

Don’t think Amazon is a courteous, polite driver in that monster truck. No, it is all about rolling over the competition with its huge tires and selling power. Amazon knows that it benefits when books are only available on Amazon.com. It also knows it has a ton of leverage, because it can offer authors access to more readers than any other book selling platform.

Is Amazon – engines growling – going to use this leverage?

Uh, yeah.

KDP Select

Amazon wants exclusivity. Amazon has reader leverage to offer authors. What does it do?

Answer: It builds a program called KDP Select. In a nutshell, the job of KDP Select is to entice authors with all sorts of special privileges in order to convince them to publish exclusively on Amazon. Authors who sign on the dotted line (okay, it’s really just a super easy box that they click) agree to keep their books exclusively on Amazon in exchange for some pretty sweet perks.

What’s so awesome about KDP Select that so many authors would be willing to turn a cold shoulder to all their less cool publishing friends like Kobo, iTunes, and Nook? Lots of stuff, it turns out. KDP Select members can run special promotions on their books not available to other authors and set their books for free, which regular authors aren’t allowed to do on Amazon.

(Note: You may have noticed that, as of this writing, both Falling and Employment Interview with a Vampire are free on Amazon. Yep, there’s a super sneaky, complicated way of making this happen. Let’s just say that I am an author ninja!)

Probably the biggest benefit of going steady with Amazon is that signing up for KDP Select allows an author to enroll their ebooks into the Kindle Unlimited Program. This is Amazon’s book subscription service that lets readers borrow an endless supply of participating books. Emphasis on the word participating. Things may be different for Lee Child or Stephen King, but for us smaller authors, the only way to get into the program is to agree to go exclusive with Amazon.

This is a hard choice for authors. The Kindle Unlimited program offers authors the opportunity to earn more money, oftentimes more than what we can earn on all the smaller book selling platforms combined.

On the other hand, we also want to offer our books to readers across the spectrum. We know that some readers only own Nooks and that others shop through the iTunes store or through Kobo. Seems kind of mean to cut them out or force them to download a Kindle app or purchase a more expensive print book off of Amazon.

Breaking Out

So, what choice did I make? Weren’t you reading the beginning of this blog post? I went for the money, of course! I signed up almost all of my books exclusively with Amazon for the better part of two years. I kept Falling out of KDP Select, because it was already free on Amazon. This led, inevitably, to readers finding Falling on different book selling platforms and then getting justifiably ticked off when all of the rest of the books in the series were on Amazon.

I was never comfortable keeping all of my books on Amazon, but the extra income was…how shall I say, too good to refuse. However, over time, scammers learned how to manipulate the way Amazon paid out royalties on books in the Kindle Unlimited program. It’s this whole big, complicated story, but the bottom line is that legitimate authors started earning less and less. Amazon has promised to fix the system and filter out the spammers, but to me, this was as good a time as any to jump ship and go wide.

Yes, this means losing money, at least in the short term, but my hope is that with a little elbow grease and hard work, I can introduce my books to readers on all the different platforms. Regardless, it feels good to break my books out of the Amazon tower. To be clear, my books are all still for sale on Amazon, but they are no longer participating in the Amazon Unlimited Program.

And…drum roll….all of my books in my Girl With Broken Wings series and The Vampire’s Housekeeper Chronicles are available on:

I’m sorry it took me so long!